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Project Pollo: The Vegan Fast-Food Chain That’s Worth $50 Million

project pollo net worth

If you’re looking for a vegan alternative to your favorite fast-food restaurants, you might want to check out Project Pollo. This Texas-based company is on a mission to save chickens and the planet by offering plant-based “chikn” sandwiches, burgers, nuggets, wraps, bowls, and more. And it’s not just a niche market: Project Pollo is valued at a whopping $50 million and plans to open 100 locations in five years. Here’s what you need to know about this vegan fast-food phenomenon.

What is Project Pollo?

Project Pollo was founded in 2020 by Lucas Bradbury, a former restaurant executive who became a vegan in 2015 for health reasons. He lost 130 pounds by switching to a plant-based diet and wanted to share the benefits of vegan food with others. He started with a food truck at a brewery in San Antonio, where he served his signature “chikn” sandwiches made with a plant-based product from the Netherlands called Tindle. The sandwiches were so popular that he soon expanded to brick-and-mortar locations across Texas, including Austin, Houston, and Dallas.

Project Pollo’s menu features a variety of “chikn” sandwiches with different sauces and toppings, such as the Nashville Hot, the Spicy BBQ Bacon Ranch, and the Pesto Presto. It also offers burgers made with Impossible Burger patties mixed with 17 ingredients in-house, such as the Classic Cheeseburger and the Mushroom Swiss Burger. For sides, customers can choose from buffalo mac and cheez, loaded papas, crispy wings, and more. All of the items are vegan and made from scratch with fresh ingredients.

Project Pollo’s slogan is “People | Planet | Profit”, which reflects its triple bottom line approach to business. The company aims to provide affordable and delicious vegan food that appeals to everyone, not just vegans. It also strives to reduce its environmental impact by using compostable packaging, sourcing locally when possible, and donating 10% of its profits to animal sanctuaries and other causes. Additionally, Project Pollo pays its employees above minimum wage and offers them benefits such as health insurance and paid time off.

Why is Project Pollo worth $50 million?

Project Pollo’s net worth has grown significantly over the past year, thanks to its rapid expansion and loyal customer base. According to Bradbury, the company’s net worth is now estimated to be around $50 million1. This figure is based on the company’s revenue, growth rate, market potential, and brand recognition.

Project Pollo’s revenue has increased exponentially since its inception. In 2020, the company made $1.2 million in sales from four locations2. In 2021, it expects to make $12 million in sales from 22 locations3. By 2025, it projects to make $250 million in sales from 100 locations3.

Project Pollo’s growth rate is also impressive. The company has opened 13 locations in 15 months4, which is faster than most restaurant chains. Bradbury attributes this success to his experience in the industry, his efficient operational system, and his ability to find prime real estate at low costs. He says he can open a new location in as little as six weeks with an average investment of $250,0003.

Project Pollo’s market potential is huge, as vegan food is becoming more mainstream and popular among consumers. According to a report by Grand View Research, the global vegan food market size was valued at $26.16 billion in 2021 and is expected to grow at a compound annual growth rate of 11.4% from 2022 to 20285. The report cites factors such as increasing health awareness, ethical concerns, environmental issues, and product innovation as drivers for the market growth.

Project Pollo’s brand recognition is also strong, as it has received positive media coverage and customer reviews. The company has been featured on outlets such as Dallas News4, CultureMap Dallas6, Dallas Observer7, and ABC’s Shark Tank2. The company has also received rave reviews from customers on platforms such as Yelp, Google Reviews, and Facebook. Many customers praise the quality, taste, service, and value of Project Pollo’s food.

What are Project Pollo’s future plans?

Project Pollo has ambitious plans for the future, as it aims to become the leading vegan fast-food chain in the country. Bradbury says he wants to compete with major fast-food brands such as Chick-fil-A and McDonald’s by offering a better alternative that is healthier, tastier, cheaper, and more ethical.

To achieve this goal, Project Pollo plans to expand its presence across Texas and beyond. The company currently has four locations in Dallas6, including a drive-through on Greenville Avenue that opened in February 2022. It plans to open four more locations in Dallas-Fort Worth by the end of 2022, as well as locations in Las Vegas and Phoenix4. In 2023, the company plans to focus on Florida, where it hopes to open 20 locations3.

Project Pollo also plans to improve its products and services by introducing new menu items, enhancing its online ordering system, and launching a loyalty program. Bradbury says he is constantly experimenting with new recipes and flavors, such as breakfast items, salads, and desserts. He also says he is working on upgrading his website and app to make online ordering easier and faster. Additionally, he says he is developing a loyalty program that will reward customers with points, discounts, and freebies.


Project Pollo is a vegan fast-food chain that is worth $50 million and growing. The company offers plant-based “chikn” sandwiches, burgers, nuggets, wraps, bowls, and more that are affordable and delicious. The company also has a social and environmental mission to save chickens and the planet by donating 10% of its profits to animal sanctuaries and other causes. The company has expanded rapidly across Texas and plans to open 100 locations in five years. Project Pollo is a vegan fast-food phenomenon that is changing the way people eat and think about food.

If you’re interested in trying Project Pollo’s food, you can find the nearest location on their website or order online through their app. You can also follow them on social media to get the latest updates and promotions. Project Pollo is more than just a vegan fast-food chain; it’s a movement that is making a difference for people, animals, and the environment.

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