Sobe drinks were a line of fruit-flavored beverages that became popular in the 90s. Sobe stands for South Beach Beverage Company, which was founded in 1996 by John Bello in Norwalk, Connecticut. The company’s slogan was “Lizard Tales”, and its logo featured a lizard that changed colors and designs depending on the flavor of the drink.
Sobe drinks were marketed as healthy and natural alternatives to soda and other sugary drinks. They contained herbal extracts, vitamins, minerals, and antioxidants that were supposed to enhance the well-being and performance of consumers. Some of the ingredients used in Sobe drinks were ginseng, guarana, echinacea, ginkgo biloba, and green tea.
Sobe drinks came in a variety of flavors and categories, such as Elixirs, Teas, Waters, Energy, and Lattes. Some of the most popular flavors were Liz Blizz, Cranberry Grapefruit, Green Tea, Citrus Energy, Nirvana, and Pina Colada. Sobe drinks were sold in glass bottles that had colorful labels and catchy names. They also had hidden messages under the bottle caps that were either humorous or inspirational.
Sobe drinks became a hit among young people who were looking for something different and refreshing to drink. They also appealed to people who were into sports, music, art, and culture. Sobe drinks sponsored many events and activities related to these fields, such as extreme sports competitions, concerts, festivals, and graffiti contests.
Sobe drinks also had a loyal fan base that collected the bottles, caps, and merchandise of the brand. Some fans even got tattoos of the lizard logo or the flavor names on their bodies. Sobe drinks also had a website that featured games, contests, stories, and forums for the fans to interact with each other.
Sobe drinks were acquired by PepsiCo in 2000 for $370 million. PepsiCo continued to produce and distribute Sobe drinks under its umbrella. However, some of the original flavors and ingredients were changed or discontinued over time. Sobe drinks also faced more competition from other brands that offered similar products.
Sobe drinks are still available today in some places and online. However, they are not as popular or widely distributed as they used to be in the 90s. Some fans still miss the old flavors and designs of Sobe drinks and wish they could bring them back. Sobe drinks are still remembered as a part of the 90s culture and nostalgia.
Conclusion
Sobe drinks were a line of fruit-flavored beverages that became popular in the 90s. They were made with herbal extracts, vitamins, minerals, and antioxidants that claimed to improve the health and mood of the consumers. They came in a variety of flavors and categories that had colorful labels and catchy names. They also had a lizard logo that changed colors and designs depending on the flavor. Sobe drinks appealed to young people who were into sports, music, art, and culture. They also had a loyal fan base that collected the bottles, caps, and merchandise of the brand. Sobe drinks were acquired by PepsiCo in 2000 and underwent some changes over time. Sobe drinks are still available today in some places and online, but they are not as popular or widely distributed as they used to be in the 90s.
We hope this blog post has given you some useful information and ideas on how to make and enjoy Sobe drinks 90s.
